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By Alix Strauss
March 27, 2019 Charlyn Buchanan, a 32-year-old software engineer from Jersey City, stood with a flute of champagne in one hand, and in the other, her Bridelux’s itinerary that detailed upcoming speakers and showcased vendors. This was Ms. Buchanan’s first wedding expo since becoming engaged last August. Her wedding is set to take place at the end of the year, and so she was attending the expo “to gather ideas and create my own intangible vision board and see what’s out there,” she said. She was gifted the $150 entrance ticket, an unheard-of fee for an expo, which typically costs a nominal $10 to $15. In mid-January, Bridelux Atelier, a high-end bridal expo that started in London four years ago, came to the United States for the first time to showcase at the InterContinental hotel, on East 48th Street in Manhattan. Promising the cognoscente of the wedding industry while capitalizing on royal wedding fever, Bridelux brought speakers like the florist Philippa Craddock, who was involved in the wedding of Meghan Markle and Prince Harry. Among the other vendors: Claire Ptak of Violet Cakes; the celebrity event planner Bryan Rafanelli; the stationers Ceci New York; and the veil maker Monvieve Milano. Wedding expos can be found in many cities around the country. They’re often held in chain hotels like the Marriott Marquis and Grand Hyatt, as well as event and convention spaces like Palace of Fine Arts in San Francisco. Some rotate locales, others remain in the same space month after month. Wedding Salon hosts nine shows a year, setting up in Miami, Washington, Chicago and New York. The Long Island Bridal Expo does 36. Some expos are intimate, highlighting three dozen or so vendors for 150 attendees; others showcase 100 or more businesses to crowds of 600-plus. In an Instagram world, where entire weddings are booked and created completely from sources found online — yes Zola and Etsy, we know — many people may wonder how and why expos still exist. The answer is simple: They offer brides and grooms in-person contacts, not to mention prizes and swag bags stuffed with wedding items and discounts. “You’re meeting experts face to face but also are seeing their work, which can be overwhelming on the internet or misleading on someone’s website,” said Tatiana Byron Marx, who founded Wedding Salon 15 years ago. “Brides want to work with people they like. You’re hiring 15 to 40 vendors, each with their own contract. Meeting everyone at their studio is time-consuming.” Like most expos, Wedding Salon offers photographers, videographers, cake makers, florists, D.J.’s, wedding gown designers, and specialists for hair and makeup, among others. Tony Drago, who has run the Long Island Bridal Expo for 28 years, says he tries to showcase local professionals. “Brides can walk around and have true conversations without being harassed,” he said, “and there’s not 200 or 300 vendors so they don’t become numb and forget who they spoke to.” Like others, Mr. Drago makes available transportation options like limousines, buses and trolleys, along with bridal consultants, florists, stationers, table designers and party favor creators. Many expos also try to create experiences through live D.J.’s and band performances, fashion shows, even spray tanners and makeup artists. Couples can envision their first dance or a cocktail hour with sample drinks and canapés. Travel representatives from dreamy destinations are also on hand, some providing giveaways, prizes and discounts. Ms. Marx’s expos tends to skew to a more serious and higher-end consumer, with a $50 entrance fee. She says her shows now include plastic surgeons and teeth-whitening companies. “Expos are not about traditional categories anymore,” she said. During a four-hour slot, Ms. Marx can draw 800 to 1,000 people at a New York show. “These are inspirational, girls’ night out — bring your girlfriend or matron of honor and have fun,” she said. Mickael Georges, a 35-year-old-social worker from Queens, went to Bridelux with his fiancée, Alexandra Colas, 33, a nurse, for the experience. “I’ve never been to anything like this, but I wanted to get a visual of what she likes,” he said. “How can you know what something costs, and pay that much for something when you’re not sure what’s out there? This lets you see everything.” Industry professionals also attend. Julie Lindenman, 32, an event planner in Manhattan who is getting married in June, was spotted taking a lap at Bridelux. “I came to see what everyone is doing, to support my friends in the industry, but also to explore new things for my own wedding,” Ms. Lindenman said. She especially enjoyed meeting the fashion designer Reem Acra. “She inspires me in the wedding world. To meet her and see her collection in person was amazing.” “National vendors like Williams-Sonoma, Macy’s, Pottery Barn and Sandals, who are interested in meeting couples in every market, follow us for the entire trip,” he said. “Others, like a local wedding cake company in Dallas will only go to that stop and not Houston because they don’t ship cakes there.” Over the years, he’s seen an increased sophistication among brides and grooms. “The idea of the personal marketplace has always been of interest to the consumer,” he said. “The difference is that couples used to be 19 or 20, now they’re getting married at 30. They have careers. And because they’re paying for the wedding, as opposed to having their parents do it, the groom is more involved.” Expos seem great for the would-be wedded, but vendors can pay a chunk of change to be seen. Fees typically start at around $500 and can easily exceed $1,000. Ms. Marx said 50 to 60 percent of her vendors get work. “The match happens at the show, but the transaction happens after the connections and intros are made,” she said. Mr. Rafanelli, a Manhattan-based event planner featured at Bridelux, got a new client within an hour after the expo started. His fees vary, though he says his clients’ budgets typically range from $350,000 to $500,000 for the total cost of a wedding for 200 guests. “Weddings are a fairy-tale fantasy — people aren’t letting that go,” Mr. Rafanelli said. “That’s why they’re here. It boosts their confidence because they crave the ‘how can I do that’ information and visuals they learn at these events. It becomes obtainable, especially when you see everything all at once in one place. You’re drenched in it.” And it was true. By 4:30 p.m., the Bridelux ice sculpture had melted. And the model wearing a Reem Acra wedding dress was seated and taking a much-needed pause. What was left of the sushi looked a little sad. The crowd had thinned out considerably. One of the performers from the list of rotating bands was singing Tracy Chapman’s “Give Me One Reason To Stay Here.” “This was exactly what I needed,” said Ms. Buchanan, the Jersey City software engineer, who at the end of the expo had switched from champagne to a gin and tonic. “Now I’m looking at wedding planning with a completely different attitude. I come from humble beginnings and I’ve always been a minimalist. I don’t have to bring that approach to my wedding. I’m only going to have one. I deserve this. I worked really hard, we worked hard together, and I got to see all of that today.”  Don't miss this summer's hottest wedding expos offering the coolest services, ideas, tips, savings and inspirations for your special day! Don’t miss Premier Bridal Shows' #BRIDECON Wedding Expos, Southern California’s Mega Wedding Expos of the year! These 2 Unique Wedding Shows feature the best selection of all things wedding including exhibits, fashion shows, seminars, demonstrations & entertainment!
Take advantage of show discounts, samples, honeymoon getaways, $$$ in door prizes and wedding gown giveaway. Spend the day discovering the best options to make your dream wedding come true. • 100s of Wedding Ideas and Servics. • Free Diamond Ring Key Chain for the first 50 brides. • Free tote bag for each bride attending. Tickets are $10-$50 at the door for standard to VIP tickets. Get 50% off tickets today online at www.premierbridalshows.com Gelato as a sweet treat for wedding guests? Absolutely yes! Come sample sweet treats like The Gelato Guys this Sunday 3/24 at SoCal's #1 Bridal Show happening at the DoubleTree by Hilton Claremont. Show hours are 11-3 Fashion Show is at 1pm  Looking for a unique #WeddingVenue ? Have you seen the Farm at Sheraton Fairplex? #RusticElegance Check out this site and other local venues at #PremierBridalShows #Bridecon #WeddingExpo at the @sheratonfairplex @sheraton_fairplex_weddings on April 14, 2019. Tickets are available at 50% off at www.premierbridalshows.com Get yours today and take advantage of SoCal's #1 Wedding Planning Resource! #BridalShow #PremierBridalShow #Bridecon #Weddings #WeddingPlanning #Engaged #Engagedlife #Bridetobe #Bride #Groom #love #weddingdress #weddingphotography #bridesmaiddress #weddinginspo #weddingstyle #weddingfun #weddingday #easyweddings #OcBridalShows   PREMIER BRIDAL SHOWS EXHIBITOR SPOTLIGHT  Meet Debbie McPheeters founder of Glamorous Appeal!
Event planning has always been Debbie's passion. To Debbie, this profession is the most rewarding when she sees a smile of satisfaction on her client's face. Prior to Debbie's 7 years experience in Event Planning, she worked in the Aerospace Industry. She has effectively merged together her social planning and organization skills to help couples create an everlasting memory of their special day that they will cherish forever. She is dedicated to creating events that showcase her clients' personalities and bring their vision to life. Debbie has coordinated weddings, parties, non-profit and corporate events, but her passion is weddings. She feels that as a wedding event planner she is living her life to its fullest by giving her clients the wedding event of their dreams. Meet Debbie of Glamorous Appeal in person at Premier Bridal Shows #Bridecon #WeddingExpo Sunday, February 17, 2019 at the Long Beach Convention Center Show hours are 11am - 3pm. Tickets are $10 at the door but Debbie has some free tickets so reach out to her at Glamorousappeal@hotmail.com  Don’t miss the biggest and best Wedding Expo of the year serving OC, LA and South Bay! Shop 100s of wedding ideas and services. Enjoy discounts, samples, magazines, and $$$ in prizes. Fashion Show, demonstrations, seminars and entertainment.
 From intimate gatherings on manicured lawns to events with an extra large guest list, The Sheraton Fairplex Hotel and Conference Center offers a unique venue to accommodate your special event. Conveniently located on the 10 freeway, the Sheraton Fairplex Hotel and Conference Center services Los Angeles, Inland Empire and Orange County.
 Love this animation of our gorgeous fashion show models wearing Azazie at Premier Bridal Shows' BRIDECON Wedding Expo at the Ontario Convention Center   ❤️💍Don't miss LA's #1 Bridal Show happening January 13, 2019 at the gorgeous, newly remodeled Hilton Pasadena. Spend the afternoon mixing and mingling with top quality, local wedding professionals looking to help you ease your wedding planning and make your dream wedding come true! Enjoy a toast, hors d'oeuvres and the latest fashions at SoCal's favorite #Wedding Fashion Show! Tickets are $10-$50 at the door. Get 4 Free Tickets today with code 4FREE (free tickets are limited - get yours today!) www.premierbridalshows.com
Keeping up to date with the latest Wedding Trends, Services, Ideas and Inspirations!  Wedding Planning Season is almost here featuring the biggest and best Wedding Expos of the Year and we're so excited for you to come and check out the great selection of services, companies and ideas that we have assembled for you at our upcoming Events!
Our goal is to make wedding planning easy (and a little cake tasting doesn't hurt :) Come shop and compare 100s of wedding ideas and services. See the latest in bridal fashions and enjoy cake and food tasting, show discounts, samples and giveaways! Each event is a unique experience, so attend one or attend them all. You will see and experience different ideas and services at each show!
www.premierbridalshows.com If you have already gotten your tickets, they will be waiting for you at registration under your last name. If you have any questions at all, do not hesitate to contact me via email, website chat, text at 714-202-6701 or by calling our office at 714-572-1363 We look forward to helping you make your dream wedding come true! Know someone getting married? Share this Post! Premier Bridals Shows is excited to announce our 2019 Winter Wedding Expo Schedule. For the best wedding planning experience, attend a Premier Bridal Show near you! JANUARY 5 & 6, 2019 - ANAHEIM CONVENTION CENTER Grand Ballroom – Level 3 800 W. Katella Ave. Anaheim, CA 92802 Saturday and Sunday Show Hours: 11am – 3pm Don’t miss Southern California’s Biggest and Best Wedding Expo of the year. This 2 day expo features the best selection of all things wedding including exhibits, fashion shows, seminars, demonstrations and entertainment. Take advantage of show discounts, samples, honeymoon getaways, $$$ in door prizes and wedding gown giveaway. Spend the day discovering the best options to make your dream wedding come true.
JANUARY 13, 2019 - HILTON PASADENA 168 South Los Robles Ave. Pasadena, CA 91101 Show Hours: 11am – 3pm Attend LA’s leading Bridal Show in the heart of Pasadena. Shop and compare top wedding services featuring the latest trends and ideas. Brides receives an eco-friendly, reusable tote to collect wedding samples, info, magazines, and more.
JANUARY 20, 2019 - ONTARIO CONVENTION CENTER Grand Ballroom 2000 E Convention Center Way Ontario, CA 91764 Show Hours: 11am – 3pm Don’t miss the Inland Empire’s biggest and best Wedding Expo of the year! Shop 100s of wedding ideas and services. Enjoy discounts, samples, magazines, and $$$ in prizes. Fashion Show, demonstrations, seminars and entertainment.
JANUARY 27, 2019 -THE HILLS HOTEL 25205 La Paz Road Laguna Hills, CA 92653 Show Hours 11am – 3pm You’re invited to a Boutique Bridal Show - Enjoy an afternoon of wedding planning, ideas and inspiration in the elegant Crystal Ballroom of the Hills Hotel. Mix and mingle with top quality wedding professionals and discover the best options to make your dream wedding come true.
FEBRUARY 17, 2019 - LONG BEACH CONVENTION CENTER 300 E. Ocean Blvd. Long Beach, CA 90802 Show Hours: 11am – 3pm Don’t miss the biggest and best Wedding Expo of the year serving OC, LA and South Bay! Shop 100s of wedding ideas and services. Enjoy discounts, samples, magazines, and $$$ in prizes. Fashion Show, demonstrations, seminars and entertainment.
with this season's biggest and best Bridal Shows & Wedding Expos!  From grand convention center wedding expos to elegant boutique bridal shows, Premier Bridal Shows invites you to attend this season's #1 wedding planning events! Don't miss this opportunity to shop all things wedding, explore new trends and ideas, take advantage of show discounts, gather free samples and magazines, see the latest fashion, and win $$$ in door prizes including gown giveaways and honeymoon getaways! Click below to get 50% off ticket prices today! Calendar of EventsSeptember 23, 2018 - DoubleTree by Hilton Anaheim/OC October 7, 2018 - Ontario Convention Center October 14, 2018 - The Hills Hotel, Laguna Hills Premier Bridal Shows has been bringing top wedding professionals together with brides since 1997. We pride ourselves with giving brides and grooms to-be the very best selection of reliable, reputable, local wedding services. If you are a quality wedding professional and would like more information on joining our team, click the button below.
If you are considering a WEDDING BAND check out Tino Productions for your Special Event.
Tino Productions Entertainment is the most popular and well-respected wedding musician company in all of Southern California. Offering versatile musicians, live wedding bands and wedding singers, Tino Productions Entertainment is able to work with you to create a customized wedding band play list to meet your exact needs. So no matter if you prefer classical music during your ceremony, Big Band music during your cocktail hour, or Latin Salsa during your reception, Tino Productions Entertainment can help. Tino Productions can help you with all your wedding music needs by offering you the very best entertainment services such as: Traditional Wedding Ceremony Music Processional Music for Wedding Ceremony Wedding Jazz Band Wedding Cocktail Music Strolling Musicians for Wedding Wedding Reception Dance Music Wedding Singer  The Best Honeymoon Destination for 2017 - 2018 according to US New is . . . Tuscany, Italy
An ideal destination for newly married lovebirds who prize top-notch food and wine, Tuscany is home to a bevy of grand villas set among undulating hills, sprawling vineyards, cypress trees and medieval towns. There are charming hamlets at every turn in this region, but for an extra dose of romance, stop in Pienza, a UNESCO World Heritage Site south of Siena. Along with its amorous street names, including Via dell'Amore (love street) and Via del Bacio (kiss street), the town served as the backdrop for the 1968 film adaptation of "Romeo and Juliet." (GETTY IMAGES)
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Get 50% OFF Tickets prices for the upcoming Wedding Expo of your choice!
September 23, 2018 - DoubleTree by Hilton Anaheim/OC October 7, 2018 - Ontario Convention Center ​October 14, 2018 - The HIlls Hotel, Laguna HIlls 
 You're invited to attend the hottest WEDDING EXPO featuring the coolest wedding ideas and services! More ideas, More exhibits, More fashion, More prizes, More planning! Sunday, JULY 1 from 11-3 ANAHEIM CONVENTION CENTER Shop and Compare top quality wedding services Take advantage of show discounts, samples & giveaways $$$ in Giveways including Honeymoon Getaways, Wedding Services, Fashion and More! SPEND THE DAY EXPLORING THE BEST OPTIONS TO MAKE YOUR DREAM WEDDING COME TRUE! VIP TICKETS, BRIDE SUPRISE BOX & MORE! Tickets are $10 at the door. Check out VIP Tickets, Bride Surprise Box and more!
When you buy from a small business, an actual person does a happy dance Premier Bridal Shows knows Southern California like no other Wedding Expo!
 Upcoming Wedding ExposWhere local wedding services come together to make wedding planning easy! June 10, 2018 - Hilton Los Angeles/Glendale June 17, 2018 - Long Beach Convention Center July 1, 2018 - Anaheim Convention Center  Over the years Premier Bridal Shows has scouted out the very best locations to hold our wedding expos. With gorgeous banquet space, excellent customer service, organization and attention to detail, the DoubleTree by Hilton Claremont provided the perfect venue for wedding planning at its finest. . Special thanks to John Gutzwiller, Director of Catering and his staff who flawlessly accommodated wedding professionals with their creative displays as well as hundreds of brides attending along with their grooms, family and friends. Hand passed margaritas, champagne and hors d’ouevres added that special flair of hospitality and style. Not to mention the generous offerings of the famous DoubleTree chocolate chip cookies. Last Sunday’s Premier Bridal Show at the DoubleTree by Hilton Claremont , not only gave brides the opportunity to enjoy an afternoon of wedding planning but also that the DoubleTree by Hilton Claremont is the perfect location for any special occasion.
Thank you to the wonderful wedding professionals who exhibited at this event. Premier Bridal Shows is proud to have you as part of our team. We have such confidence in brides booking your service for their special day knowing the quality and professionalism of your company! Thank you to the beautiful brides who attended with their fiancés, parents and bridal parties! We had so many door prize winners and Kind bar samples for each of our attendees. Winning Brides
The fashion show was held in the beautiful atrium of the DoubleTree by Hilton Claremont with built in stage and waterfall backdrop. The fashion show models were absolutely gorgeous with their elegant hairdos and makeup by Beautify Me. Brides were able to see the latest bridal designs by Daniel Magaña Couture. Floral bouquets were provided by KQ Elements and the show was emceed by Chris of Memory Makers Entertainment who kept the crowd engaged and entertained.
We are so thankful to have had such a successful event and to be a part of this successful day and a job well done. And so, in looking up quotes that could describe such a job well done, this one stood out from the rest. “The reward for work well done is the opportunity to do more.” – We look forward to our upcoming bridal shows and continuing to produce successful wedding planning events that brings brides together with top quality wedding professionals for their special day! Shout Out from Our ExhibitorsUpcoming Premier Bridal ShowsJune 10 – Hilton Los Angeles Glendale
June 17 – Long Beach Convention Center July 1 – Anaheim Convention Center Wedding Vendor Spotlight for May 6, 2018 Bridal Show DoubleTree by Hilton Claremont In today's digital world of splintered communication, no other form of marketing or advertising can bring results like the one-on-one interaction a Bridal Show provides. But, Bridal Shows take preparation in order to be successful. We've put together some tried and true tips for Wedding Exhibitors to make your next Bridal Show experience a success!  Set your Show Goals and Stick to Them It’s easy to get caught up in the hustle and bustle of a busy show. Decide what your goals are before you arrive and write them down. - Do you want to lock-in a handful of brides and have them sign on the dotted line? - Do you want to schedule appointments? - Do you want to be remembered – and therefore considered as a potential vendor – by the happy couple after the show has ended? -Do you want to collect quality leads or is quantity your goal? Having defined, measurable goals and desired outcomes will help keep you focused during the Bridal Show. Stand Out in the Crowd In an room with so many other like vendors, it’s important to make your booth stand out in the crowd. Think of creative ways to differentiate your space from those around you. Use custom linens in eye-catching colors, vary the level of your props and displays to create dimension, bring your own lighting to set a different look and feel, etc. Bring Your Best Even if your staff is small, it’s important you bring the best people with you to the show. Some people might be an incredible asset when it comes to organizing details of wedding coordinating, but isn’t comfortable talking to strangers and showcasing your brand. Handpick your most knowledgeable and qualified staff members to help run your booth – it will allow your services and professionalism to shine! Network, Network, Network The best-of-the-best from your industry are standing in that room – introduce yourself, get to know them, and share your business card with them. Sure, you might be vying for business from the same group of brides but there’s no need to get overly competitive. Every wedding professional has their own style, niche market, and bride-type, and if you happen to meet a couple that doesn’t quite work for you but might fit seamlessly with another, consider making the introduction. Building relationships – with brides and other professionals – will lead to referrals and future business. Know Your Audience Consider what time of year it is when planning for a show and converse with brides and couples accordingly. Are you exhibiting at the first show of the new year? Your brides are probably very recently engaged and in the earliest stages of wedding planning. Are you at a spring show? Brides might be looking to lock-in those final vendors for their Summer or Fall wedding. Depending on the time of year, focus your conversations on educating the bride on your services and what sets you apart from other professionals in your industry. Offer to put them in touch with past clients to give the bride a more personalized “review” of their experience working with you. Get Social Take advantage of just how connected these brides are to their cell phones and social networks! Utilize social media outlets like Facebook, Twitter, Instagram, and SnapChat at the event (but don’t let it distract you from your predetermined goals). If you meet an awesome bride, tweet about it. Post a selfie with a group of enthusiastic mothers-of-the-bride (with their permission, of course). Interact with the brides and their bridal entourages in a way that’s meaningful to them. Also, be sure to ask the show coordinators if there is a handle or hashtag you should include in your posts – the more connected the better! Give Away Something Useful and Branded Excited brides love filling their bags with lots of little goodies from the show. If you’re going to have a giveaway item, make sure it’s branded with your logo, website, phone number, or even Instagram handle, and that it's something they’ll actually use, like a reusable wine cork, water bottle, or a notepad. Collect Information for a Special Drawing In addition to a freebie giveaway item, have a larger, more desirable prize available as a raffle item, such as a nice bottle of champagne or a gift card for a date night a local restaurant. Use this as a way to collect brides’ information with no strings attached. Offering a show discount on your services with a expiration date to encourage action but avoid a "book today" only special which might dissuade a bride from submitting their information on-site. If they do decide to book with you in the future, the “show special” will help you track where your referral came from. Follow Up – with Brides and Fellow Vendors Send a handwritten note or a small gift - with your business card - to particularly interested brides and fellow vendors you connected with at the show. It only takes a few minutes but can have a lasting impact when it comes to future business, referrals, etc. Follow up within 1-3 days so you’re still fresh in their mind. Assess Your Success Look back at that list of goals you made prior to the show. Did you network with the right brides and fellow wedding professionals? Did you obtain contact information from the desired number of people? Did you set up and staff your booth in the best way possible? What key learning did you have you? What might you have done differently? Honestly assess the show – both successes and misses an applied what you learned to your next event. Upcoming Premier Bridal Shows. Which one will work best for you?May 6 - DoubleTree by Hilton Claremont June 10, 2018 - Hilton Los Angeles Glendale June 17, 2018 - Long Beach Convention Center July 1, 2018 - Anaheim Convention Center Exhibitor InformationPremier Bridal Shows is so proud of our long time exhibitor, French Romance Photography. We have been working with her for over 7 years and she never fails to amaze us with stunning photography, gorgeous displays, excellent customer service and a beautiful finished product. Check our her new line of custom, handmade flush mount wedding albums! Be sure to come and meet Nadege of French Romance Photography at an upcoming Premier Bridal Show. You can also visit her website at https://frenchromancephotography.com UPCOMING PREMIER BRIDAL SHOWS #WeddingShows #LABridalShows #OCBridalShows #BrideCon #WeddingPlanning May 6, 2018 - DoubleTree by Hilton Claremont
June 10, 2018 - Hilton Los Angeles / Glendale June 17, 2018 - Long Beach Convention Center July 1, 2018 - Anaheim Convention Center
Arranging Hotels for your Wedding
WEDDING TIP: reserve a block of rooms for your guests at special rates at one or two select hotels with plenty of time before the big event. 1 ROOM BLOCK (generally) = 10 ROOMS PER NIGHT If you are holding your reception at the hotel or using any banquet space the number of rooms blocked can vary (more or less than 10). If you are looking for over 30 rooms per night, it is a good idea is to split the group blocks among two to three hotels so that your guests can have a choice between different locations and prices. Be sure to share Wedding Block details with your guests individually, on your wedding website or on an Accommodations Card included in your Wedding Invitation Set. |
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