Premier Bridal Shows has been featured in Pasadena Weekly! Article written by Laura Latzko Pasadena Weekly Contributing Writer
Planning a wedding, reception and pre-wedding festivities can be stressful, with talks of dresses, flowers, cake, venue, music and food.
The Premier Bridal Show in Pasadena tries to ease that stress by bringing vendors together under one roof on Sunday, Aug. 14, at the Hilton Pasadena.
Event manager Lynette Jimenez said the show offers a comfortable environment for brides, grooms and vendors, where they can really have in-depth conversations.
“The type of brides that we attract, they are easy to talk to. They are willing to listen. … They are open to the wedding professionals helping them with their vision,” Jimenez said.
More than 55 vendors will be there, focused on items and services such as bridesmaid and bride dresses, tuxedos, cakes, venues, honeymoon trips, photography and videography, invitations, music, flowers, jewelry, hair, catering, dance lessons, wedding coordination, rings, and bridesmaid and groomsmen gifts.
Other peripheral services are up for discussion as well. These include teeth whitening or dental work, marriage counseling, banking and financial, health and wellness, eyelash, augmentation, body sculpting, laser treatment, IV hydration, barbershop, facial, boudoir photo, wedding registry and life insurance services.
Jimenez said the show is designed for not just brides but for the whole wedding party.
“Premier Bridal Shows tries to capture the hearts of all involved in the wedding,” Jimenez said.
The show caters to male-female as well as same-sex couples.
“Everybody is getting married, and our vendors are open and accepting of that. Everybody is treated the same, as far as their packages, their deals, the conversations,” Jimenez said.
The show provides a starting point for those who aren’t sure yet what they want, what questions to ask or who to go to for a service they need.
“They get everything all in front of them,” Jimenez said.
“They have a starting point with their local shops and wedding professionals, and they can take the ball and run from there.”
Jimenez has found many couples don’t want cookie-cutter weddings and are adding personal touches such as doughnut walls, vintage dresses or succulent or dry bouquets.
During the event, many vendors will offer samples of products or interactive activities such as spinning wheels with prizes or deals.
Some dress shops set up makeshift changing areas. Along with wedding-themed vendors, the event will have a fashion show with fresh styles, a $400 David’s Bridal raffle, giveaways and interactive games with prizes.
“It gives them extra exposure, advertising their business. They also have a booth on the showroom floor, so the DJ will make sure to mention their name several times throughout the fashion show so that it sticks into the bride’s head. If they like a dress, they know which booth to go and visit,” Jimenez said.
A longtime vendor, Jimenez ensures her visitors’ needs are met.
“They get there as early as 7 or 8 in the morning, and the fashion show is at 1. They are on their feet talking, and they probably didn’t eat anything before arriving. It’s just small little bags of chips or cookies, but they appreciate it so much,” Jimenez said.
“What better way to strike up a conversation and say, ‘How’s it going? How’s the foot traffic?’ We get a little more feedback while handing out food, and they just love it.”
Jimenez said the setting for the show is important, too. At the hotel, the vendors and wedding parties can start to build relationships.
“Once they click and vibe with the wedding professional, it makes the whole process even that much easier. I learned that as a professional working on the show floor myself. There’s nothing compared to talking to them, joking with them and introducing yourself. You just feel it. They just fall in love with you,” Jimenez said.
“With makeup, I would do a trial and wedding day. When I would go in and do the trial, I felt like we were friends already. I would meet the mom. I would meet the sister. I would meet whoever was coming to the trial, and come the wedding day, I felt like I was family. They were feeding me, giving me chocolate. The cat was sitting on my lap while I was waiting. … And the next thing you know, she’s letting me know that she’s having a baby, and she wants me to do her makeup for her baby shower, or one of the bridesmaids is now getting married. … It starts at that bridal show, and it starts with that very first conversation.”
Premier Bridal Show
WHEN: 11 a.m. to 3 p.m., 1 p.m. fashion show. Sunday, Aug. 14
WHERE: Hilton Pasadena, 168 S. Los Robles Avenue, Pasadena
COST: $15 at the door, 50% off when preregister at website