In today's digital world of splintered communication, no other form of marketing or advertising can bring results like the one-on-one interaction a Bridal Show provides. But, Bridal Shows take preparation in order to be successful. We've put together some tried and true tips for Wedding Exhibitors to make your next Bridal Show experience a success!
Set your Show Goals and Stick to Them
It’s easy to get caught up in the hustle and bustle of a busy show. Decide what your goals are before you arrive and write them down.
- Do you want to lock-in a handful of brides and have them sign on the dotted line?
- Do you want to schedule appointments?
- Do you want to be remembered – and therefore considered as a potential vendor – by the happy couple after the show has ended?
-Do you want to collect quality leads or is quantity your goal?
Having defined, measurable goals and desired outcomes will help keep you focused during the Bridal Show.
Stand Out in the Crowd
In an room with so many other like vendors, it’s important to make your booth stand out in the crowd. Think of creative ways to differentiate your space from those around you. Use custom linens in eye-catching colors, vary the level of your props and displays to create dimension, bring your own lighting to set a different look and feel, etc.
Bring Your Best
Even if your staff is small, it’s important you bring the best people with you to the show. Some people might be an incredible asset when it comes to organizing details of wedding coordinating, but isn’t comfortable talking to strangers and showcasing your brand. Handpick your most knowledgeable and qualified staff members to help run your booth – it will allow your services and professionalism to shine!
Network, Network, Network
The best-of-the-best from your industry are standing in that room – introduce yourself, get to know them, and share your business card with them. Sure, you might be vying for business from the same group of brides but there’s no need to get overly competitive. Every wedding professional has their own style, niche market, and bride-type, and if you happen to meet a couple that doesn’t quite work for you but might fit seamlessly with another, consider making the introduction. Building relationships – with brides and other professionals – will lead to referrals and future business.
Know Your Audience
Consider what time of year it is when planning for a show and converse with brides and couples accordingly. Are you exhibiting at the first show of the new year? Your brides are probably very recently engaged and in the earliest stages of wedding planning. Are you at a spring show? Brides might be looking to lock-in those final vendors for their Summer or Fall wedding. Depending on the time of year, focus your conversations on educating the bride on your services and what sets you apart from other professionals in your industry. Offer to put them in touch with past clients to give the bride a more personalized “review” of their experience working with you.
Take advantage of just how connected these brides are to their cell phones and social networks! Utilize social media outlets like Facebook, Twitter, Instagram, and SnapChat at the event (but don’t let it distract you from your predetermined goals). If you meet an awesome bride, tweet about it. Post a selfie with a group of enthusiastic mothers-of-the-bride (with their permission, of course). Interact with the brides and their bridal entourages in a way that’s meaningful to them. Also, be sure to ask the show coordinators if there is a handle or hashtag you should include in your posts – the more connected the better!
Give Away Something Useful and Branded
Excited brides love filling their bags with lots of little goodies from the show. If you’re going to have a giveaway item, make sure it’s branded with your logo, website, phone number, or even Instagram handle, and that it's something they’ll actually use, like a reusable wine cork, water bottle, or a notepad.
Collect Information for a Special Drawing
In addition to a freebie giveaway item, have a larger, more desirable prize available as a raffle item, such as a nice bottle of champagne or a gift card for a date night a local restaurant. Use this as a way to collect brides’ information with no strings attached. Offering a show discount on your services with a expiration date to encourage action but avoid a "book today" only special which might dissuade a bride from submitting their information on-site. If they do decide to book with you in the future, the “show special” will help you track where your referral came from.
Follow Up – with Brides and Fellow Vendors
Send a handwritten note or a small gift - with your business card - to particularly interested brides and fellow vendors you connected with at the show. It only takes a few minutes but can have a lasting impact when it comes to future business, referrals, etc. Follow up within 1-3 days so you’re still fresh in their mind.
Assess Your Success
Look back at that list of goals you made prior to the show. Did you network with the right brides and fellow wedding professionals? Did you obtain contact information from the desired number of people? Did you set up and staff your booth in the best way possible? What key learning did you have you? What might you have done differently? Honestly assess the show – both successes and misses an applied what you learned to your next event.
Upcoming Premier Bridal Shows. Which one will work best for you?
May 6 - DoubleTree by Hilton Claremont
June 10, 2018 - Hilton Los Angeles Glendale
June 17, 2018 - Long Beach Convention Center
July 1, 2018 - Anaheim Convention Center
Premier Bridal Shows is so proud of our long time exhibitor, French Romance Photography. We have been working with her for over 7 years and she never fails to amaze us with stunning photography, gorgeous displays, excellent customer service and a beautiful finished product. Check our her new line of custom, handmade flush mount wedding albums! Be sure to come and meet Nadege of French Romance Photography at an upcoming Premier Bridal Show. You can also visit her website at https://frenchromancephotography.com
UPCOMING PREMIER BRIDAL SHOWS
#WeddingShows #LABridalShows #OCBridalShows #BrideCon #WeddingPlanning
May 6, 2018 - DoubleTree by Hilton Claremont
June 10, 2018 - Hilton Los Angeles / Glendale
June 17, 2018 - Long Beach Convention Center
July 1, 2018 - Anaheim Convention Center
Arranging Hotels for your Wedding
WEDDING TIP: reserve a block of rooms for your guests at special rates at one or two select hotels with plenty of time before the big event.
1 ROOM BLOCK (generally) = 10 ROOMS PER NIGHT
If you are holding your reception at the hotel or using any banquet space the number of rooms blocked can vary (more or less than 10).
If you are looking for over 30 rooms per night, it is a good idea is to split the group blocks among two to three hotels so that your guests can have a choice between different locations and prices.
Be sure to share Wedding Block details with your guests individually, on your wedding website or on an Accommodations Card included in your Wedding Invitation Set.
By Jaimie Mackey Brides.com
Just because you're a girl, doesn't mean all of your besties are, too! But wedding traditions do seem to make it harder to include your male BFF in the celebration. Bridesmaids, bridal showers, bachelorette parties, even the bouquet toss — they're all pretty female-centric. But it doesn't have to be the case! We turned to our experts for a few ways to shake things up and include your best guy friend in your bridal party.
You can buck tradition as much or as little as you want when it comes to including your best guy friend in your wedding party. Instead of bridesmaids, consider ditching the labels and simply asking each of your closest friends to stand by your side during your ceremony. You could have him wear a suit that matches the groomsmen and a tie that matches the bridesmaids' dresses, or simply give everyone a color scheme and a style and let them go to town. (Pro tip: A gray suit happens to look fantastic with a blush shirt!)
For the bridal shower, plan something a little less girly and invite your BFF to come a long! Skip the spa day (unless, of course, he has discovered the wonders of a good pedicure!) and opt for a cooking class, wine tasting, or other activity that you'll all love. Same goes for the bachelorette party! You may need to get an AirBNB with one more bedroom so he's not stuck sharing with your sister, but otherwise invite him along! You could also opt for a co-ed shower or a joint bachelor-bachelorette party so he's not the only guy hanging out with your gaggle of girls.
Premier Bridal Shows invites you to this season's biggest and best Wedding Expos and Bridal Shows featuring the latest in wedding trends and services. Meet top quality wedding professionals for the best ideas, inspirations and expert advice to make your dream wedding come true!
MAY 6, 2018 - DOUBLETREE BY HILTON CLAREMONT
JUNE 10, 2018 - HILTON LOS ANGELES / GLENDALE
JUNE 17, 2018 - LONG BEACH CONVENTION CENTER
JULY 1, 2018 - ANAHEIM CONVENTION CENTER